Our brand process
1. Discover
Every successful partnership starts with that spark of connection, so we’ll begin by getting to know each other. Once you reach out, we’ll schedule a time to sit down and talk through your goals, pain points, preferences, and wildest branding dreams. If we’re a good fit, we’ll send over a proposal to make things official.
2. Strategize
A game-changing brand starts with an in-depth strategy session to start building your core brand. Through a series of questions and exercises, we’ll craft a brand foundation, positioning, and persona that captures your story and radiates your spirit. We’ll also create a mood board to align us before we move forward with design.
3. Design
Next, we’ll start to design concepts, pairing your values with visuals that thoughtfully reflect the strategy we worked so hard on. We’ll explore, poke, prod, and play until we’ve narrowed it down to one or two of our strongest brand concepts. When we present these to you, we’ll walk you through the process from beginning to end, so that you understand why we chose every color and added every detail.
4. Refine
You’ve given so much to your business, and that’s because you love what you do–and you deserve a brand that you love wholeheartedly, too. At this point, we want to hear what’s working for you and what isn’t. Together, we’ll take a step back to review and refine your design, ensuring it engenders connection and confidence. Ensuring it’s truly yours.
5. Launch
Finally, we’ll deliver your beautiful new design and raise a mug of coffee (or tea!) to a successful partnership. When we hand off your final deliverables, we’ll also include guidance on how to use every element. That way, you can confidently grow your brand as your business evolves. But if you have questions in the future–or just want to catch up–don’t worry: we’re always just an email away!