BlueGreen Challenge

Inspiring new climate and clean energy goals

Bluetech innovation start-up SeaAhead launched the Rhode Island BlueGreen Innovation Challenge in partnership with National Grid and the Cambridge Innovation Center. It calls on Rhode Island students to conceive and develop big ideas at the energy-food-urban community-coastal nexus. The campaign imagery was designed with the goal of inspiring the next generation to solve complex problems that really matter. The visual language is made up of vibrant, energetic colors and abstract, digitized shapes that reflect land, sea, and sun — bringing together the natural environment and digital space. Project done in collaboration with Tino Chow and Mike Valdes of Giant Shoulders.

Client: SeaAhead
Services: Digital campaign, Collateral design, Web design