Igniting the power of girls worldwide
Global G.L.O.W. is a nonprofit that creates programs to mentor and empower girls to advocate for themselves and their communities. The brand identity was refreshed and expanded in an effort to raise the profile of the organization and inspire their audience. In addition to a refined color palette and logo of the main identity, sub-brand identities for three of their programs were created.
Client: Global G.L.O.W.
Services: Brand Identity Design, Web Design
So that these sub-brands would be unique but still obviously part of Global G.L.O.W., the glowing rings from the main logo became a key feature for the icons, and each sub-brand was assigned a unique color palette based on one of G.L.O.W.’s primary colors.
Global G.L.O.W. works hard to create a world where girls thrive.
A suite of communication materials include social media images, an email template, curriculum booklets, and communication templates aimed to engage girls, mentors, and donors alike. The website is currently under development.