JS Beauty & Bliss

Differentiating an exceptional guest experience

Beauty stylist and reiki practitioner Jennifer Simpson was looking for a personal brand that was separate from her wellness studio, one that reflects the warmth, uniqueness, and quality that she brings to each guest experience. As a natural healer, it’s important to Jen that each of her guests feel renewed, heard, and beautiful inside and out, and she has created an experience for that unlike any other. Her specialties include customized hair painting, bridal styling, and holistic crystal healing. 
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Client: JS Beauty & Bliss
‍Services: Brand strategy, Brand identity design, Collateral design, Web design

After defining Jen’s core values and vision for the future of her brand, we built her identity around a pattern inspired by energy flow and balance and an earthy yet bright color palette that is grounded, calming, and powerful.

Jen creates a space for her guests that is inviting, unique, professional, and authentic.

Along with a flexible identity system, we created a set of stationary, social media assets, and a dynamic website as a destination for guests to learn more about who she is and what she offers.

Client Love

Sarah helped me brand myself as a personal stylist and owner of my business. She was a true professional who demonstrated patience, flexibility, and ease during a pandemic. She always brought fresh ideas without pressure and it was easy to relate to her during this project!

Jennifer Simpson, JS Beauty & Bliss
Next Project

MIY Story Studio

Sarah Rabinovich
hello@sarahrabinovich.com
Based in Boston, MA
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