We designed and produced the Make It Yours (MIY) Story Studio as an initiative of the Rhode Island Commerce Corporation’s tourism marketing campaign. It was a series of public pop-up spaces, events, and a social media campaign aimed at bringing Rhode Islanders into the conversation around the state's future. Inspired by Rhode Islanders’ satirizations of the state’s new logo, the MIY identity embraces the idea of everyone expressing their own unique “Rhode Island Experience.” Project done as part of a team at Epic Decade with Seth Goldenberg, Emily Norton, Nick Rock, Tamara Grusin, Amanda Rock, Amy Rodrigues, and Natasha Ramirez.
Client: Rhode Island Commerce Corporation
Services: Brand Strategy, Brand Identity Design, Experience Design, Print Design