A strategy that equips women to actualize their financial power

The story

Reverie Wealth provides financial planning services for women and their allies. By fostering one-on-one relationships and providing accessible resources at scale, they help their clients actualize their power to make good financial decisions. Founder Rachel Lawrence came to More Ours to build a powerful brand experience that would provide the company with a solid foundation as it grows.

The Challenge

In an industry lacking diversity, Reverie Wealth aims to provide accessible, actionable resources to advance the financial health of those who have often been overlooked and underrepresented. The financial landscape has long been clouded by exclusivity and confusion; Reverie Wealth needed a visual identity that broke the mold and inspired their audience to take their financial power to the next level.

The Approach

We built a brand experience that felt relatable, inclusive, trustworthy, and fun while evoking the life-changing power of financial confidence. “Reverie,” a French word that translates to “daydream,” inspired us, so we created a logo mark that represents a cloud. This became the foundation for the entire visual identity, evolving into scallop patterns and decorative details that feel classic, playful, and unapologetically feminist. Along with a bright color palette, bold typography, and natural photography, we created a visual language that feels genuine, bold, and approachable. As a result, we built a powerful brand experience that reflects Reverie Wealth’s unique positioning and can grow with them.