Life-changing design for a life-affirming experience

The story

Whole You Beauty Studio is a beauty and wellness destination that encourages self-empowerment through inner and outer self-care. Over the past five years, it has expanded, evolved, and come into its own. Owner Jennifer Simpson came to More Ours to update her website, but we realized that we needed to refresh the brand first.

The Challenge

Since launching five years ago, the studio had outgrown the visual identity it had launched with. While it still felt connected to the studio's vision, it didn't provide the flexibility that the studio needed. With the addition of new services and events, maintaining clear and unified messaging became more challenging. The studio needed a brand experience that worked on all levels for all audiences.

The Approach

We wanted to give Whole You a brand system that set it up for future growth and reflected its visionary spirit. By diving deep into its philosophy of holding space for your inner and outer self, we refreshed the visual identity, created a new services architecture, and designed and developed a fully customized Squarespace website.